Instead of updating my fb and twitter page with my sometimes snarky (really like that word) entries I’ve decided to write a little blog about some of my experiences of being a Personal Trainer and Studio Owner. Over the years I’ve scoped out many, many other fitness folks websites, more recently fb pages, twitter, youtube and yes I have even gone UNDER COVER to other PT Studio’s to find out what their deal was and how they helped THE PEOPLE get FIT! Always good to know what the competition is doing especially right down the street.
Fortunately for me and my husband, NOT much was happening down the street. Just your regular run of the mill weight training and cardio, selling packages with a couple studios focused on a small segment of athletes and so we never really had SERIOUS competition because we did it different. We took the Dentist in town, the stay at home mom, the Manufacturing Entreprenuer two blocks over, the teacher at our kids school and TAUGHT them about their bodies. AND occasionally God blessed us with true blue athletes. And I will explain that last sentence in a bit.
In walked the regular folks from our community. Coming to us to help them “lose weight” or “get stronger” or more often “look just like the pictures in the windows”. Yes both my husband and I have been chunkers at some point soooo yes we have before and after pics to show THE PEOPLE it can be done. As most of you reading this can imagine MOST folks just want to lose the FAT! And they will tell you they want to lose it SO BAD they have starved before, thought of having surgery or have already tried surgery, or cardio’ed till they couldn’t cardio no more and of course the all time favorite… DONE EVERY DIET IN THE BOOK(S). And yet STILL they are FAT. So they show up to us and say “PLEASE HELP ME. You helped my friend, relative or co-worker, – can you help me too”? Referrals are BIG, BIG and BIGGER in our studio. In fact I would have to say if you are REALLY having success with your clients and helping them overcome their weight issues then ALOT of their friends and co-workers and relatives will jump on the band wagon too!!! And that is a GREAT thing.
Well for us the first step is to help them to believe they CAN DO IT. That yes they too can get healthy and fit. No matter if they have carried an extra 20-30 lbs since the last kid was born 20yrs ago or not haven’t been fit since they were 30yrs old and they are now 55 or they HAVE NEVER been thin. And here is how we will get you on that path.
As many of you reading this know at our studio we took Bill Phillips’ Body-for-Life program and adapted it to help the folks wanting to get fit and healthy. Why did we do that? First because it is a proven system that works. Right??? And secondly because we both were very successful with the program ourselves. Of course we do tweak it here and there but overall we incorporate a program like BFL does, that includes eating, cardio and weight training for success. And guess what folks, no surprise here but to live a healthy life, not just a fit, 6 pack life but a HEALTHY life you really should have some cardio, weight training and real, qualilty food regularly.
So the folks would train with us and sometimes they would do really, really good like us and our pictures BUT most of the time, as in 80 – 90% of the time they would just do OK. And the process of getting them to just do OK…. well, well, well that is a whole other blog entry. Alot of the folks that did OK, and when I mean OK they STILL lost lots of fat but they did not get THEIR abs showing or really, really lean but definitely slimmer, stronger and fitter. So in this case OK was GOOD. And what we found out with 9 years of doing this is that yes people say they want to look like the cover model on Oxygen or Men’s Health but really don’t want to do the WORK necessary to get there. Really is this a surprise? Can they get there abs showing and have a near perfect body? Absolutely they CAN. Anyone can. You’ve heard it before…anything is possible, the real question is how bad do you want it? What are you willing to give up to get it? How much are you willing to put into it – time, energy and money wise? OR will you get to a physical place that is not near perfect but very comfortable and very healthy and say “I am OK here!”
SO all I’m trying to say is that most folks just want to lose some weight, feel good, have energy and NOT be uncomfortable in their own skin. That is what I’ve learned. And I will tell you my very favorite kind of client to train is an athlete. WHY? Because I don’t have to teach them about their body, about intensity, about giving it their all. But still have to get into the FOOD issue. Incredibly even hard core athletes still don’t realize that what they feed their bodies really, really matters.
In looking over alot of advertising in the fitness world alot of times it just seems to me to be directed at other fitness folks. Or people that are really into working out and taking care of their bodies. Sometimes I really question who the blog entry was written for because often they just don’t seem to be directed at regular folks just looking to make some small changes that have BIG results and can be done with some effort. Because most of the 68% of the overweight population out there are NEVER going to be fitness models, or bodybuilders. They will remain the dentist in town. THe schoolteacher. The entreprenuer and the stay at home mom. Hopefully fitter and healthier versions if we do our jobs right.
God Bless You,
Evey